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ScienceDaily: Are clothing manufacturers helping to turn young girls into sex objects? According to a new study, up to 30 percent of young girls‘ clothing available online in the US is ‚sexy‘ or sexualizing.
The study was carried out by Samantha Goodin, a former Kenyon College (Ohio) student and a research team led by Dr. Sarah Murnen, Professor of Psychology at Kenyon College. In their view, this has serious implications for how girls evaluate themselves according to a sexualized model of feminine physical attractiveness. It makes them confront the issue of sexual identity at a very young age. Their findings were just published online in Springer’s journal Sex Roles.
According to ‚objectification theory‘, women from Western cultures are widely portrayed and treated as objects of the male gaze. This leads to the development of self-objectification, in which girls and women internalize these messages and view their own bodies as objects to be evaluated according to narrow standards — often sexualized — of attractiveness. Bearing in mind the negative effects of self-objectification such as body dissatisfaction, depression, low confidence and low self-esteem, Goodin and team looked at the role of girls‘ clothing as a possible social influence that may contribute to self-objectification in preteen girls.
(May 9, 2011)
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